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What is unique about it?
Who would buy it?
Why would somebody buy it?
How much could cost to manufacture it?
How much could be sold for?
What other similar products exist in the market?
What different products could compete with it?
What Intellectual property could protect it?
What could be an example of an advert in a magazine?
What could be an example of an advert in the TV?
How would you try to sell it to somebody?
What market segment could be the most interesting?
How to adjust it for other different market segments?